What is Inbound Marketing? (An AI’s Answer)

The term “inbound marketing” was conceived by Hubspot in 2009. Inbound marketing is a type of internet marketing that focuses on attracting customer attention by offering them valuable, relevant content. If the customer finds the content interesting and valuable, it will likely generate a conversion or purchase. Inbound marketing encourages interaction with customers for the …

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12 Google Business Profile Best Practices

Your Business on Google

Whether your company is a small local B2C business or a large B2C company, it’s worth paying attention to your Google Business Profile (GBP) listing. According to Google, “listings on Business Profile can only be created for businesses that either have a physical location that customers can visit or that travel to visit customers where …

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Why AI Will Eat The Digital Marketing World

AI and Digital Marketing World

In 2011, Marc Andreessen famously wrote a post entitled, Why Software Is Eating the World. Now, artificial intelligence is beginning to eat the world. One part of the world that AI has taken a bite out of is digital marketing. If you are a human marketer, don’t worry — yet. People are still core to …

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How Does An Inbound Marketing Engagement Start Off?

Inbound Consultant With Clients

You’re thinking about engaging an inbound consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. An inbound marketing engagement can take on many different forms. Below is just one version of the initial steps of an inbound engagement. Different consultants will, of course, take different approaches. …

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What is Page Experience and Why Should You Care?

Postitive Page Experience

Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August, 2021. According to Google, “while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into …

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5 Reasons Nobody Is Downloading Your Gated Content

New Leads Report (Crickets)

You have produced an excellent ebook along with a cheat sheet, a checklist and a how-to PDF. You’ve gated that content behind various calls to action including on a resources section of your website. A website visitor simply needs to click a CTA and then enter some basic information into a form to gain access …

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B2B Revenue Attribution: Tracking Awareness to Order

B2B Revenue Attribution

Author and speaker Marcus Sheridan says that, from his studies, fewer than 3% of organizations have a detailed conversation about marketing metrics that includes revenue attributed to marketing efforts. According to Sheridan, successful marketers don’t just show what they’re worth—they prove it. And proof only comes through effective tracking. Inbound marketing success depends on determining …

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