Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
8 Alternative Search Engines for 2023
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. But as of January 2023, Google commanded over 92% of the global search engine … Read more →
18 Ways to Improve Your Website SEO in 2023
Once upon a time, SEO (search engine optimization) was mainly about selecting the right keyword and ensuring that a web page or blog post repeated that keyword often enough. In … Read more →
8 Unheralded Benefits of B2B Content Marketing
Many people only view B2B content marketing as creating more website traffic and generating more leads. Lead generation alone is a somewhat myopic view of the positive impacts of producing … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
A Guide to Applying SEO to Blog Posts
According to Google, “SEO is a helpful activity when it’s applied to people-first content.” Therefore, SEO should no longer be foundational to your blog content — you should apply SEO … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →
Blog Structured Data and SEO – A Primer
We often say that effective SEO is the sum of many little things done right. One of the many little things that can improve SEO is called structured data. While … Read more →
How To Crush Google’s Page Performance Score With Your WordPress Site
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: Performance Accessibility Best Practices SEO This post will focus on the Performance … Read more →
Wix vs Squarespace vs WordPress: Relative Traffic Growth
Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →
If You Need More Quality Backlinks, Here’s Where to Spend Your Time
Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in the search engine results. This will … Read more →
Create a Marketing Dashboard (For Free) Using Google Components
Note: if you update to Google Analytics 4 (GA4), you’ll want to retain your [legacy] Universal Analytics property and keep the Global Site Tag tracking code on your website. Universal … Read more →
Gold vs Crypto: A Tale of Two Marketing Stories
Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers are proponents of the respective investment options. … Read more →
Should a Google Business Profile Website Be Your Small Business’s Only Site?
We took a look at the data for more than a million Google Business Profile (GBP) websites to answer the question: Should a GBP website be your small business’s only … Read more →
Google Sheets RSS Feed: How It Helps Marketers
By setting up Google Sheets as a free RSS (and Atom) reader with social posting formulas, you more quickly and easily share your own content — and the content of … Read more →
12 Google Business Profile Best Practices
Whether your company is a small local B2C business or a large B2C company, it’s worth paying attention to your Google Business Profile (GBP) listing. According to Google, “listings on … Read more →
Why AI Is Eating The Marketing World
In 2011, Marc Andreessen famously wrote a post entitled, Why Software Is Eating the World. Now, artificial intelligence is eating the world. A part of the world that AI is … Read more →
How Does An Inbound Marketing Engagement Start Off?
You’re thinking about engaging an inbound consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. An inbound marketing engagement can take … Read more →
23 Things A Content Marketing Consultant Does To Help You Grow Your Business
The main reason you would consider hiring a content marketing consultant is that the right person will help you gain more customers and grow your business. However, you may not … Read more →
What is Page Experience and Why Should You Care?
Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August, 2021. According to … Read more →
5 Reasons Nobody Is Downloading Your Gated Content
You have produced an excellent ebook along with a checklist and a how-to PDF. You’ve gated the content behind various calls to action including on a resources section of your … Read more →
B2B Revenue Attribution & The Awareness to Order Journey
Revenue attribution is allocating customer payments to the various marketing channels and campaigns contributing to generating revenue. Author and speaker Marcus Sheridan stated that from his studies, fewer than 3% … Read more →
WordPress Page Experience: Retaining Beauty While Reducing Bloat
Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional-looking website will result in more conversions. However, beauty has traditionally come … Read more →
Organic Search – What You Need to Know as a Marketer
What is ‘organic search’? Since no one technically performs an organic search, the better question is, “what is an organic search result?” The business adaptation of the word ‘organic’ that … Read more →
8 Website Issues That Are Hurting Your SEO
There are a number of website issues can have a detrimental effect on your SEO. Good SEO is the sum of many little things done well. Conversely, if a lot … Read more →