Content Marketing & SEO Blog

Google's About this result

Your Website’s ‘About Us’ Page: An Important Information Source For Google

As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Writing a Blog Post for SEO

A Guide to Applying SEO to Blog Posts

According to Google, “SEO is a helpful activity when it’s applied to people-first content.” Therefore, SEO should no longer be foundational to your blog content — you should apply SEO … Read more →
Yep or Nope?

Yep – does it stand a chance as a search engine alternative to Google?

In June 2022, SEO platform provider Ahrefs announced its search engine Yep. Will Yep have more success than any of the previous Google challengers? Google is the search engine that … Read more →
Showing a Plan to a Prospect

Are You Showing Your Website Visitors a Plan?

The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →
Blog Post Structured Data Under The Hood

Blog Structured Data and SEO – A Primer

We often say that effective SEO is the sum of many little things done right. One of the many little things that can improve SEO is called structured data. While … Read more →
WordPress Page Speed

How To Crush Google’s Page Performance Score With Your WordPress Site

Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: Performance Accessibility Best Practices SEO This post will focus on the Performance … Read more →
Levels of Website Traffic

Wix vs Squarespace vs WordPress: Relative Traffic Growth

Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →
More Quality Backlinks

If You Need More Quality Backlinks, Here’s Where to Spend Your Time

Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in the search engine results. This will … Read more →
Digital Marketing Dashboard

Create a Marketing Dashboard (For Free) Using Google Components

Note: if you update to Google Analytics 4 (GA4), you’ll want to retain your [legacy] Universal Analytics property and keep the Global Site Tag tracking code on your website. Universal … Read more →
Crypto vs Gold Marketing Stories

Gold vs Crypto: A Tale of Two Marketing Stories

Gold and cryptocurrency are two of many places where people can put their money. As is the case with many asset classes, there are a number of high-profile, wealthy marketers … Read more →
Google Cloud Vision Local Business

Should a Google Business Profile Website Be Your Small Business’s Only Site?

We took a look at the data for more than a million Google Business Profile (GBP) websites to answer the question: Should a GBP website be your small business’s only … Read more →
Improve SEO

18 Ways to Improve Your Website SEO in 2022

Once upon a time, SEO (search engine optimization) was mainly about selecting the right keyword and ensuring that a web page or blog post repeated that keyword often enough. In … Read more →
RSS Feeds to Sheets to Social

Google Sheets RSS Feed: How It Helps Marketers

By setting up Google Sheets as a free RSS (and Atom) reader with social posting formulas, you more quickly and easily share your own content — and the content of … Read more →
Your Business on Google

12 Google Business Profile Best Practices

Whether your company is a small local B2C business or a large B2C company, it’s worth paying attention to your Google Business Profile (GBP) listing. According to Google, “listings on … Read more →
AI and Digital Marketing World

Why AI Is Eating The Marketing World

In 2011, Marc Andreessen famously wrote a post entitled, Why Software Is Eating the World. Now, artificial intelligence is eating the world. A part of the world that AI is … Read more →
Inbound Consultant With Clients

How Does An Inbound Marketing Engagement Start Off?

You’re thinking about engaging an inbound consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. An inbound marketing engagement can take … Read more →
Inbound Marketing Mix

23 Things A Content Marketing Consultant Does To Help You Grow Your Business

The main reason you would consider hiring a content marketing consultant is that the right person will help you gain more customers and grow your business. However, you may not … Read more →
Postitive Page Experience

What is Page Experience and Why Should You Care?

Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August, 2021. According to … Read more →
New Leads Report (Crickets)

5 Reasons Nobody Is Downloading Your Gated Content

You have produced an excellent ebook along with a cheat sheet, a checklist and a how-to PDF. You’ve gated that content behind various calls to action including on a resources … Read more →
Quote to Order

B2B Revenue Attribution & The Awareness to Order Journey

Revenue attribution is allocating customer payments to the various marketing channels and campaigns contributing to generating revenue. Author and speaker Marcus Sheridan stated that from his studies, fewer than 3% … Read more →
WordPress Plugins

WordPress Page Experience: Retaining Beauty While Reducing Bloat

Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional looking website will result in more conversions. However, beauty has traditionally … Read more →
Organic Gardening

Organic Search – What You Need to Know as a Marketer

What is ‘organic search’? Since no one technically performs an organic search, the better question is, “what is an organic search result?” The business adaptation of the word ‘organic’ that … Read more →
Broken Website Links

8 Website Issues That Are Hurting Your SEO

There are a number of website issues can have a detrimental effect on your SEO. Good SEO is the sum of many little things done well. Conversely, if a lot … Read more →
Toxic Backlinks

Toxic Backlinks: What Are They And Why Should Marketers Care?

Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads for your sales team. Toxic … Read more →