This article is for people who want to drive more organic search traffic to their organization’s website by improving their website’s SEO — as part of an overall content marketing strategy.
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. But as of January 2023, Google commanded over 92% of the global search engine … Read more →
Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
Many people only view B2B content marketing as creating more website traffic and generating more leads. Lead generation alone is a somewhat myopic view of the positive impacts of producing … Read more →
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
According to Google, “SEO is a helpful activity when it’s applied to people-first content.” Therefore, SEO should no longer be foundational to your blog content — you should apply SEO … Read more →
The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →
We often say that effective SEO is the sum of many little things done right. One of the many little things that can improve SEO is called structured data. While … Read more →
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: Performance Accessibility Best Practices SEO This post will focus on the Performance … Read more →
Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →