Get More Leads From Organic Search

Get your business found online more often. Convert more of your website’s visitors. Sign up more new customers.

How An Inbound Consultant Works

Marketing Analysis

Assessment

Your current website traffic and inbound market efforts are analyzed.

Inbound Marketing Playbook

Recommendations

An inbound marketing playbook is developed and presented.

Marketing Services Delivery

Delivery

The recommendations in the playbook are delivered and measured.

Inbound Marketing Frequently Asked Questions

What is inbound marketing?

The term “inbound marketing” was popularized by HubSpot. Inbound marketing is an approach to digital marketing that is designed to draw in visitors and potential prospects. The goal of inbound marketing is for people to find your brand, service or product when they are searching for a solutions, answers to questions or any other information that is of value to them.

What are some examples of inbound marketing?

✔️ Blogs posts
✔️ Podcasts
✔️ Social media campaigns (LinkedIn, Facebook, Twitter, Instagram)
✔️ Downloadable PDFs (checklists, cheat sheets, ebooks)
✔️ Infographics
✔️ Search engine optimized website pages
✔️ Videos
✔️ Webinars

Is inbound marketing still effective?

Inbound marketing still works, but it takes more effort to get results than it used to. Why? A lot more businesses are creating content. Also, the organic search results for many terms appear “below the fold”, as they are crowded out by ads, Local Packs and the People also ask section. This means that inbound marketers have to be more creative than ever.

Is SEO (search engine optimization) the same as inbound marketing?

SEO and inbound marketing are different, but they overlap. SEO is one of the most important tactics within an inbound marketing strategy. A study of over one billion pages by Ahrefs concluded that over 90% of web content gets no traffic from Google. Since “being found online” is central to inbound marketing, optimizing content for search must be top of mind whenever content is created or updated.

What exactly does an inbound marketing consultant do?

An inbound marketing consultant is an advisor to your company and is someone who can handle an array of different tasks. Learn about the specific inbound marketing tasks.

What is outbound marketing?

Outbound marketing is broadcasting your message to a large audience in the hopes that you will attract the attention of some of those who are interested in your product or service. Broadcast television advertising is a classic example of outbound marketing. Sending an email marketing blast to a large, purchased list is another example.

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