Your Business Deserves
Content That Ranks
Create more awareness of your product or service by publishing helpful and discoverable content
Many companies use contract writers or internal resources to develop blog content. But publishing a few hundred words on a webpage without a plan rarely results in an appearance in search engine results.
Ahrefs studied more than a billion pages and found that over 90% of pages get zero organic search traffic.
We constantly see company websites that get no organic search traffic other than branded searches for the company name and the names of products and services.
Branded searches will only take your website traffic so far. You need the right blend of strategy and tactics if you want more site visitors from search.
Steps to get you started with content that ranks
We learn about your target audience, your products and services, and your business growth goals.
A content marketing strategy document is developed and presented to your marketing team.
The recommendations in the strategy document are delivered. Results are measured.
Growing search traffic from near zero to thousands of monthly visitors can take time. The sooner you start, the better. Think of content as an investment in your company’s future.
One way to get unstuck from a content marketing rut is to bring in an SEO-focused resource who can complement your team and “teach them to fish.” There’s nothing intuitive about SEO — it’s a learned skill set.
What about “helpful content”?
Google’s helpful content update of August 2022 came about for several reasons.
- Trying to game the system by using “extensive automation” (AI tools) to create content
- Writing articles about many different topics to increase their overall rankings
- Creating blog content in areas in which they had no or little expertise
- Regurgitating information from other websites without offering a unique perspective
Google wants helpful, people-first content, but not at the expense of following SEO best practices that will get you found online.
Google’s perspective is that websites should have an audience — not dozens or hundreds of audiences.
The more focused your website’s content is on your target audience, the more favorably Google will view your website. A favorable view of your website translates into better rankings in the search engine results for your pages and posts.
Content Marketing Frequently Asked Questions
Content marketing is an approach to digital marketing that is designed to draw in visitors and potential prospects. The goal of content marketing is for people to find your brand, service, or product when they are searching for solutions, answers to questions, or any other information that is of value to them.
✔️ Blog posts
✔️ Social media campaigns (LinkedIn, Facebook, Twitter, Instagram)
✔️ Downloadable PDFs (checklists, cheat sheets, ebooks)
✔️ Search engine optimized website pages
✔️ YouTube Videos
Content marketing still works, but success is more elusive than it used to be. Why? A lot more businesses are creating blog content. Also, the organic search results for many terms appear “below the fold”, as they are crowded out by ads, Local Packs and the People also ask section. This means that content marketers have to be more inventive and creative than ever.
SEO and content marketing are different, but they overlap. SEO is one of the most important tactics within a content marketing strategy. Since “being found online” is central to content marketing, optimizing content for search must be top of mind whenever marketing content is created or updated.
A content marketing consultant is an advisor to your company and is someone who can handle an array of different tasks. The consultant is often a member of a larger marketing team whose members handle other tasks, such as paid advertising, email marketing, and events. Learn about specific content marketing tasks.
Outbound marketing is broadcasting your message to a large audience in the hopes that you will attract the attention of some of those who are interested in your product or service. Broadcast television advertising is a classic example of outbound marketing. Sending an email marketing blast to a large, purchased list is another example.
Yes — but not directly. Content marketing efforts and aligned conversion actions, such as free offers, result in leads. Leads then need to be converted into paying clients, often through selling efforts. It remains the responsibility of the sales team to close business. Revenue attribution involves identifying which content (and other) marketing efforts resulted in how many dollars of revenue.