Salesforce Digital Asset Management for Website Content
Analyze and improve your website’s organic search performance using tools not available in spreadsheets
Request the free unmanaged package (any needed services will be quoted separately)
How it Works
1. Export data from your CMS, Google Analytics, Google Search Console, and your preferred SEO tool.
2. Install the package on your Salesforce org and import your data.
3. Start analyzing and optimizing your content marketing assets.
“The best marketers think like investors.”
– Ross Simmonds, CEO @ Foundation Marketing
Grow the Value of Your Digital Content Assets
Are you a content manager or SEO at a company that uses Salesforce, and you’re looking for ways to increase relevant organic search traffic and bring in more leads?
As you know, helpful, search-optimized blog posts that answer your audience’s questions or address their pains are marketing assets that provide years of value for demand & lead generation, brand exposure, sales enablement, and more.
To maximize organic search traffic, it’s essential to
- Ensure content meets Google Helpful Content Guidelines
- Re-optimize relevant yet underperforming blog posts
- Update internal links to and from posts and pages
- Replace old images
- Correct grammar and typos
- Distribute your content across different channels
Why Manage Your Website Content in Salesforce?
Spreadsheets have limitations for efficiently planning new content and re-optimizing existing content.
As content marketers with backgrounds in CRM, we combined our two areas of experience to create a Salesforce package for managing new and existing website content far more efficiently than using spreadsheets.
Managing content assets in Salesforce is similar to managing sales Opportunities.
Content creators and SEOs who author and update digital assets can benefit from many of the Salesforce built-in features and have contributed to Salesforce’s widespread adoption — often as an alternative to spreadsheets.
More than just a custom Salesforce object, fields on the layout of a content marketing asset record will be a constant reminder of things you should do to rank your content higher.
Segment Content Assets By Status
Gain focus using Salesforce list views to segment content by statuses such as New, Existing, Under Consideration, In Process, and Updated.
View High Impressions to Click Ratio Content
Content with high impressions-to-click ratios may be candidates for complete rewrites.
Click Out to Web Analytics
View Google Search Console and Google Analytics ‘before and after’ content performance trends with one click. Subscribers to apps alike Ahrefs and On-Page.ai can one-click to view data in those.
Identify Possible Keyword Cannibalization
Use Salesforce’s Einstein search to view competing blog posts that may be candidates for consolidation.
Use AI Prompts to Make Your Content More Helpful
Paste pre-merged prompts into your favorite AI chatbot and use the results to improve your content’s helpfulness and engagement.
Collaborate on Content With Your Team
Use Chatter to plan actions for new and existing content
Track the Search Traffic Effects of Your Content Updates
Report on history fields by asset
Assign Tasks to Yourself and Others
Ensure timely follow-up on the traffic progress of new and updated posts and whether Google has indexed recent posts.
Marketing Asset Management Package Overview
Installing our unmanaged (a.k.a. unlocked) package adds content marketing asset management components to a Salesforce org.
The package contains custom objects, Lightning Record Pages, an app, and reports you need to take your content to the next level.
The components in this package work independently of other Salesforce objects and will not interfere with the object structure in your Salesforce org. Everything was created declaratively, so there’s no code coverage to worry about.
Getting Data Into Salesforce
We developed a template spreadsheet with instructions on one-time imports of WordPress metadata, Google Analytics data, and Google Search Console data.
You can also import keyword and traffic stats from apps like Ahrefs and SEMRush.
Here’s how to use the spreadsheet.
To request the ‘Salesforce for SEO’ free unmanaged package and get a link to the spreadsheet, please contact us.
Salesforce for SEO FAQs
What is an unmanaged package?
Salesforce has two types of packages for functionality distribution — managed and unmanaged.
Managed packages are found on AppExchange, and most require an ongoing subscription fee. Much of the functionality of managed packages is locked down.
Unmanaged packages are like open-source software. Salesforce does not allow charging for these packages.
Are there upgrades?
Upgrades are not available with unmanaged packages. Once you install an unmanaged package on your Salesforce org, you have complete control and can take the functionality in whatever direction you want.
What Salesforce editions does this work with?
The package will install on Professional Edition and higher. Due to the number of fields, it will not install on Starter Edition.
Is this a complete digital asset management (DAM) system?
No, it’s only for managing website pages, posts, and PDFs. It does not manage image assets, for example.
Can’t we develop this functionality on our own?
Sure — but this free package will give you a 100+ hour head start.
If the package is free, why don’t you publish a link?
We probably will at some point, but for now, we want to understand better the needs of companies looking for a solution like this, which requires a short conversation.