We often say that effective SEO is the sum of many little things done right. One of the many little things that can improve SEO is called structured data. While there are many types of structured data, we’ll focus on the types used for blog posts. We’ll also provide some ideas about how you can …
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: Performance Accessibility Best Practices SEO This post will focus on the Performance score, as this is the area that often represents a page’s lowest relative score. We’ll also focus on WordPress. When someone clicks or taps on …
Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why is website traffic important? The right type of traffic along with the right conversion actions can mean either more sales leads or more customers — …
Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in the search engine results. This will in turn drive more traffic to your website. If you have a relatively new domain and website, you may have yet to establish trust with …
Once upon a time, SEO (search engine optimization) was mainly about selecting the right keyword and ensuring that a web page or blog post repeated that keyword often enough. In fact, SEOs (search engine optimizers) would game the system using a practice called keyword stuffing. The page or post with an optimal number of keywords …
Updated: April 28, 2022 If you want your business blog content to be more likely to be found through search, the following search engine optimization conventions and best practices will help you. Google has gotten pickier about what content it even indexes. If your content isn’t indexed, it has no chance of getting found by …
There are a number of website issues can have a detrimental effect on your SEO. Good SEO is the sum of many little things done well. Conversely, if a lot of little things are on your website are not done right, the cost can be less website traffic. Less website traffic means fewer visitors that …
Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads for your sales team. Toxic backlinks can happen organically, or they can be the result of previous less-than-white-hat backlinking efforts. What Makes a Backlink Toxic? There are many factors that …
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