Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
Many people only view B2B content marketing as creating more website traffic and generating more leads. Lead generation alone is a somewhat myopic view of the positive impacts of producing … Read more →
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →
Note: if you update to Google Analytics 4 (GA4), you’ll want to retain your [legacy] Universal Analytics property and keep the Global Site Tag tracking code on your website. Universal … Read more →
Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers are proponents of the respective investment options. … Read more →
By setting up Google Sheets as a free RSS (and Atom) reader with social posting formulas, you more quickly and easily share your own content — and the content of … Read more →
In 2011, Marc Andreessen famously wrote a post entitled, Why Software Is Eating the World. Now, artificial intelligence is eating the world. A part of the world that AI is … Read more →
You’re thinking about engaging an inbound consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. An inbound marketing engagement can take … Read more →
The main reason you would consider hiring a content marketing consultant is that the right person will help you gain more customers and grow your business. However, you may not … Read more →