Note: if you update to Google Analytics 4 (GA4), you’ll want to retain your [legacy] Universal Analytics property and keep the Global Site Tag tracking code on your website. Universal Analytics will stop processing data on July 1, 2023. Once there is a Google Sheets add-on available for GA4, we will update this post. With …
Gold and cryptocurrency are two of many places where people can put their money. As is the case with many asset classes, there are a number of high-profile, wealthy marketers who are proponents of the respective investment options. In the competition of crypto vs gold, the two representative groups of marketers are at distinct odds …
By setting up Google Sheets as a free RSS (and Atom) reader with social posting formulas, you more quickly and easily share your own content — and the content of others — on social channels. The Sheets IMPORTFEED function lets you create a self-updating repository of selected blog & news article content that you can …
In 2011, Marc Andreessen famously wrote a post entitled, Why Software Is Eating the World. Now, artificial intelligence is eating the world. A part of the world that AI is taking a bite out of is digital marketing. If you are a human marketer, don’t worry — yet. People are still core to marketing. As …
You’re thinking about engaging an inbound consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. An inbound marketing engagement can take on many different forms. Below is just one version of the initial steps of an inbound engagement. Different consultants will, of course, take different approaches. …
The main reason you would consider hiring an inbound marketing consultant is that the right person will help you gain more customers and grow your business. However, you may not be aware of some of the specific tasks that an inbound consultant takes on when working side by side with your team. Ideally, an inbound …
Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August, 2021. According to Google, “while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into …
You have produced an excellent ebook along with a cheat sheet, a checklist and a how-to PDF. You’ve gated that content behind various calls to action including on a resources section of your website. A website visitor simply needs to click a CTA and then enter some basic information into a form to gain access …
Author and speaker Marcus Sheridan says that, from his studies, fewer than 3% of organizations have a detailed conversation about marketing metrics that includes revenue attributed to marketing efforts. According to Sheridan, successful marketers don’t just show what they’re worth—they prove it. And proof only comes through effective tracking. Inbound marketing success depends on determining …
Most business owners and managers want a slick, polished website. There is truth to the assertion that a professional looking website will result in more conversions. However, beauty has traditionally come at a measurable cost in terms of WordPress website performance. In a sense, beauty is the beast. Page builders like Elementor, Divi and WP …
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