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General Content Marketing

8 Unheralded Benefits of B2B Content Marketing

January 22, 2023December 14, 2022 by Steve Chipman
Surprising benefits of content marketing

Many people only view B2B content marketing as a means of creating more website traffic and generating more leads. Lead generation alone is a somewhat myopic view of the positive … Read more →

Categories General Content Marketing

Your Website’s ‘About Us’ Page: An Important Information Source For Google

October 11, 2022September 22, 2022 by Steve Chipman
Google's About this result

As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →

Categories General Content Marketing

Are You Showing Your Website Visitors a Plan?

August 28, 2022May 23, 2022 by Steve Chipman
Showing a Plan to a Prospect

The StoryBrand team repeatedly reminds members of its business audience, “you are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “don’t … Read more →

Categories General Content Marketing

Create a Marketing Dashboard (For Free) Using Google Components

May 7, 2022March 3, 2022 by Steve Chipman
Digital Marketing Dashboard

Note: if you update to Google Analytics 4 (GA4), you’ll want to retain your [legacy] Universal Analytics property and keep the Global Site Tag tracking code on your website. Universal … Read more →

Categories General Content Marketing

Gold vs Crypto: A Tale of Two Marketing Stories

May 24, 2022February 27, 2022 by Steve Chipman
Crypto vs Gold Marketing Stories

Gold and cryptocurrency are two of many places where people can put their money. As is the case with many asset classes, there are a number of high-profile, wealthy marketers … Read more →

Categories General Content Marketing

Google Sheets RSS Feed: How It Helps Marketers

June 1, 2022November 16, 2021 by Steve Chipman
RSS Feeds to Sheets to Social

By setting up Google Sheets as a free RSS (and Atom) reader with social posting formulas, you more quickly and easily share your own content — and the content of … Read more →

Categories General Content Marketing Tags Inbound Marketing, Social Media

Why AI Is Eating The Marketing World

April 10, 2022September 27, 2021 by Steve Chipman
AI and Digital Marketing World

In 2011, Marc Andreessen famously wrote a post entitled, Why Software Is Eating the World. Now, artificial intelligence is eating the world. A part of the world that AI is … Read more →

Categories General Content Marketing

How Does An Inbound Marketing Engagement Start Off?

March 9, 2022September 23, 2021 by Steve Chipman
Inbound Consultant With Clients

You’re thinking about engaging an inbound consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. An inbound marketing engagement can take … Read more →

Categories General Content Marketing

23 Things A Content Marketing Consultant Does To Help You Grow Your Business

August 28, 2022September 23, 2021 by Steve Chipman
Inbound Marketing Mix

The main reason you would consider hiring a content marketing consultant is that the right person will help you gain more customers and grow your business. However, you may not … Read more →

Categories General Content Marketing

What is Page Experience and Why Should You Care?

March 9, 2022September 8, 2021 by Steve Chipman
Postitive Page Experience

Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August, 2021. According to … Read more →

Categories General Content Marketing
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