Inbound Marketing & SEO Services

The term “inbound marketing” was popularized by HubSpot. Inbound marketing is an approach to digital marketing that is designed to draw in visitors and potential prospects. The goal of inbound marketing is for people to find your brand, service, or product when they are searching for solutions, answers to questions, or any other information that is of value to them.

✔️ Blog posts
✔️ Podcasts
✔️ Social media campaigns (LinkedIn, Facebook, Twitter, Instagram)
✔️ Downloadable PDFs (checklists, cheat sheets, ebooks)
✔️ Infographics
✔️ Search engine optimized website pages
✔️ Videos
✔️ Webinars

Inbound marketing still works, but it takes more effort to get results than it used to. Why? A lot more businesses are creating content. Also, the organic search results for many terms appear “below the fold”, as they are crowded out by ads, Local Packs and the People also ask section. This means that inbound marketers have to be more inventive and creative than ever.

SEO and inbound marketing are different, but they overlap. SEO is one of the most important tactics within an inbound marketing strategy. A study of over one billion pages by Ahrefs concluded that over 90% of web content gets no traffic from Google. Since “being found online” is central to inbound marketing, optimizing content for search must be top of mind whenever marketing content is created or updated.

An inbound marketing consultant is an advisor to your company and is someone who can handle an array of different tasks. The consultant is often a member of a larger marketing team whose members handle other tasks, such as paid advertising, email marketing, and events. Learn about the specific inbound marketing tasks.

Outbound marketing is broadcasting your message to a large audience in the hopes that you will attract the attention of some of those who are interested in your product or service. Broadcast television advertising is a classic example of outbound marketing. Sending an email marketing blast to a large, purchased list is another example.

Content marketing is a component of inbound marketing. If you think of marketing as an overall strategy for acquiring more leads, content creation is the effort that makes inbound work.

Yes — but not directly. Inbound marketing efforts along with aligned conversion actions, such as free offers, result in leads. Leads then need to be converted into paying clients, often through selling efforts. It remains the responsibility of the sales team to close business. Revenue attribution involves identifying which inbound (and other) marketing efforts resulted in how many dollars of revenue.