Content Marketing & SEO Blog
Business SEO Writing Assistance Tool
This free tool provides SEO writing guidance based on topics, personas, pain points, and existing content. Even if you are not subscribed to a paid version of ChatGPT, you can … Read more →
OpenAI API Credit Balance to Words Calculator
This calculator is a companion to our Content Remixing and Distribution Tool and Business SEO Writing Tool. Since fully benefiting from these tools requires purchasing a minimum of $5 of OpenAI API credits … Read more →
Content Remixing and Distribution Tool
This free tool lets you remix any page or blog post for re-distribution on various social platforms. With a single click, you can post the remix to LinkedIn or X. … Read more →
Content Marketing ROI Calculator
Calculate the potential ROI of your B2B blog posts to help you make data-driven decisions about your content strategy.
How to Update Your B2B Blog Posts for Enhanced Engagement and Traffic
NP Digital analyzed websites that consistently increased their SEO traffic by at least 50% yearly for over four years. The company found that people who managed these websites spent 68.9% … Read more →
Foundational Backlinks: Why a New Website Needs Them
Foundational backlinks, sometimes called ‘foundation backlinks,’ are recommended for new websites on new domains. These links from other websites to your website are the first step in getting your website … Read more →
Multi-Point SEO Inspection: A Checkup To Help Your Website
Many business websites that are less than a few years old have negligible organic search traffic outside of some brand searches. Why? For one, the blog content they invested in … Read more →
B2B Marketing Channels: Where to Spend Your Time
Where a company’s staff spends its time on B2B marketing varies by industry and other factors. NP Digital surveyed 118 companies in different verticals, generating at least $100 million in … Read more →
SEO as an Incidental Service Offering: Does it Produce Results?
Marketing agencies offer excellent services like Website design, PPC advertising services, list emails, and even sales outreach. However, agency leads sometimes tell a prospect who inquires about SEO services, “Sure, … Read more →
Applying SEO to Content
In its Helpful Content Guidelines, Google states “SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.” One way to interpret ‘applied’ … Read more →
Why You Should Inventory Your Business’s Content Marketing Assets
Business marketers create a lot of great content over time. This asset pool contains valuable information for audience members, such as prospects, customers, referral sources, etc. Marketing (and sales) asset … Read more →
Inspiring SEOs to Follow on X (Formerly Twitter)
Whether you’re new to SEO or trying to hone your skills, we believe there’s no better platform than X (formerly Twitter) for getting the ‘latest and greatest’ SEO perspectives. We … Read more →
How to Improve Your Website’s Ranking in Google Search Results
This article is for people who want to drive more organic search traffic from Google to their organization’s website as part of an overall content marketing strategy. Because the search … Read more →
Alternative Search Engines for 2024
Over the years, many challengers have tried to become a legitimate alternative search engine to Google. However, as of June 2024, Google commanded over 91% of the global search engine … Read more →
Your Blog Post URL: How to Structure It
Although it may not seem important in the grand scheme of things, the structure of your blog post URLs is one of the many details that can affect the performance … Read more →
Should Audio Content Be a Part of Your Marketing Strategy?
Are you a marketer considering adding audio content to your marketing mix? While there are a few caveats associated with this form of content, there are several reasons to at … Read more →
The Immeasurable Benefits of Content Marketing
Content marketing is best known for creating more website traffic and leads. However, short-term website lead generation is only one positive impact of continuously producing content that’s helpful to an … Read more →
Your Website’s ‘About Us’ Page: An Important Information Source For Google
As part of your website’s reputation, Google uses two sentences from either your Google Business Profile (GBP) description or your ‘About Us’ page to describe what your website is about. … Read more →
Are You Showing Your Website Visitors a Plan?
The StoryBrand team repeatedly reminds members of its business audience, “You are the guide, and your prospects and customers are the heroes in their own stories.” The subtext is, “Don’t … Read more →
Blog Structured Data and SEO – A Primer
Structured data is one of the many things that can improve a website’s rankings. While there are many types of structured data, we’ll focus on the types used for blog … Read more →
How To Crush Google’s Page Performance Score With Your WordPress Site
Google’s page quality measuring tool, which is built on top of Lighthouse, scores website pages on four factors: This post will focus on the Performance score, as this is the … Read more →
Wix vs Squarespace vs WordPress: Relative Traffic Growth
Wappalyzer, which catalogs the technology stack of websites globally, provides some interesting statistics for Wix, Squarespace, and WordPress — specifically, the growth in adoption compared to aggregate traffic growth. Why … Read more →
If You Need More Quality Backlinks, Here’s Where to Spend Your Time
Backlinks are links from other websites to your website. There’s little question that obtaining quality backlinks will boost the visibility of your content in search engine results. This will, in … Read more →
Gold vs Crypto: A Tale of Two Marketing Stories
Gold and cryptocurrency are two places where people can put their money. As with many alternative asset classes, groups of high-profile, wealthy marketers are proponents of the respective investment options. … Read more →
Why AI Is Eating The Marketing World
Author’s Note: This post was published before ChatGPT appeared on the scene and radically changed the AI landscape. We will periodically update this post with the AI applications for marketing. … Read more →
How Does A Content Marketing Engagement Start Off?
You’re thinking about engaging a content marketing consultant, but you’re not quite sure from the proposal what the beginnings of the engagement will look like. A content marketing engagement can … Read more →
How a Content Marketing Consultant Complements Your Team
You may be wondering about some of the tasks a content marketing & SEO consultant takes on when working with your team. Ideally, a content marketing consultant will continually teach … Read more →
What is Page Experience and Why Should You Care?
Page experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for several months through the end of August 2021. According to … Read more →
6 Reasons Nobody Is Downloading Your Gated Content
You have produced an excellent ebook, a checklist, and a how-to PDF. You’ve gated the content behind various calls to action, including on a resources section of your website. To … Read more →
B2B Revenue Attribution & The Awareness to Order Journey
Revenue attribution allocates customer payments to the various marketing channels and campaigns that generate revenue. Author and speaker Marcus Sheridan stated that, according to his studies, fewer than 3% of … Read more →